Every area and business is unique. With the uniqueness of a city it means that finding local customers can take many forms. Google shares that 97% of people search locally for help, yet most websites are built in the same methods whether they are a national brand or looking for customers within a 10 mile radius.
When you have a business in Fresno, and you want to reach customers locally it takes a different approach to website design. Your business has different opportunities depending on your industry and your location in the greater Fresno area. To help you get the most out of your online presence locally, consider the following four strategies.
Unique and Local Content
Unfortunately you simply can’t put up a 10 page website for your business in Fresno, clap your hands and say “I’m done” and wait for the customers to start rolling in. To reach your next customer requires you to have unique content, specific to your business and geography consistently created for your website.
For example if you opened a sporting goods store near Fresno State then you would want to craft content that was specific to the seasonal nature of sports. You could write about the latest football equipment during the fall and then move to sharing more about softball or baseball in the spring. You might even share that there are great nearby parks like Vinland Park and San Gabriel Park where you can enjoy all types of recreation! By localizing your content you will be able to attract fresh local customers as they search for help.
Reviews and Testimonials…the Secret Weapon of Local Marketing
Reviews and testimonials are the hidden weapons of online marketing. Unfortunately most business owners count on simply good service to earn great reviews. While good service is essential you can’t found on that alone to get enough reviews that will keep your store, office, or restaurant packed with customers.
As people search in Fresno locally on their phones or online, they are inevitably going to evaluate reviews. For restaurants especially this can make a huge difference in having a Friday night house that is packed or one where tables are left empty. If you are competing in an area like Riverpark there are many options for people choosing to dine. Great reviews can swing their dollars to your restaurant.
You can reach customers locally in Fresno within 10 miles of your business.
While Google is the biggest, simply getting reviews on Google local isn’t enough. Make it easy for guests to provide you a great review on places like Yelp, Urbanspoon, Citysearch and more. A balanced set of reviews will help pack your doors nightly.
Sharing Different Media, a Different Method of Reaching Local Customers
When people are researching a product, service, and even food options they will look in many sources. Making your business available to be found in different mediums will ensure you dominate locally. For your website in Fresno to really shine it should make it easy for customers to engage in media such as video and photos.
Photos are a great tool for nearly every type of business. You can take photos of products, happy customers, your products in action, your store and the list goes on. Consider making this arsenal of photos available on places like Panoramio, Picasa, and even directly on your website. By providing descriptions and captions on photos you can have a great asset to attract new customers.
For businesses who want to reach even more customers, creating a YouTube channel is a powerful way to educate and compel prospects to take action. Whether you have a bike shop or an insurance agent you can create videos that inform and give people an opportunity to find out more. The videos don’t have to be a fancy production, just keep them informative and you can even use the videos within your website for additional exposure.
Incorporating Social Marketing
You might not use Twitter or Facebook but your customers certainly are. In the Fresno area, over 250,000 people locally are on Facebook! That number continues to grow and that represents a great opportunity to bring in local people for your business. Even if you don’t launch a local Facebook Ad campaign having a presence on these powerful networks gives you the opportunity for more customers.
Your website design in Fresno should incorporate items such as a fan page or even elements such as the “like” button and Google+ button to allow people to engage at a social with your business. By incorporating social elements into your design you will be able to reach additional customers that are looking to see what their friends think of your business.
While there isn’t a silver bullet to creating any website in Fresno, when you can create local content, earn great reviews, share a variety of content and incorporate social marketing you will be well on your way to having a website that brings you new customers daily.
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