Project: Deering Banjos

As the world’s largest manufacturer of Banjos competition is always looming to grab their position in the market place.  Deering Banjos has been a maker of fine instruments for over 30 years and to keep their top spot in the market place they have constantly innovated in their products and their marketing methods.

To gain a competitive edge in their market place they engaged our services to review all of their marketing.  They asked us to dive-in to their printed materials (Catalogs, postcards, letters) and their online presence from Facebook to their website.  After working with their CEO, Janet Deering and her staff on everything from crafting a marketing message to allocation of marketing dollars they were able to experience an increase in sales, upwards of 40% over the next 12 months.