“Increase the ROI of Your Paid Search Efforts…Guaranteed”

When you are paying for website traffic you want a positive return on your money. You want to make sure your efforts are helping grow your business.

The first step toward improving your paid search results is to find out what you results you are receiving now. The first items we look at in our 27 Point Pay Per Click Evaluation are:

• Evaluating the campaign settings to verify that your ads are only showing to your desired future customer. Wasted clicks and impressions only cost you time and money. Your ads should only appear to your target customer base both geographically and demographically.
• Quality Score Evaluation. When you have a low quality score (5 or below) you will pay more per click than you need. Finding QS issues that you can immediately address is a sure fire way to increase your ROI.
• CTR (Click Through Evaluation) – In most cases a higher CTR is better however not in all cases. We evaluate your CTR for your industry.
• Ad evaluation. When a customer sees your ad does it match what they are looking for? The closer an ad can match a customers desires the greater the chance they will click and visit your website to become a customer.
• Ad extensions. Are you getting the most exposure for your ad with the least amount of cost? Ad extensions are a way to increase your CTR with no additional cost.
• Evaluating the time of day your ads run. Are your ads being exposed to customers at the time they need to see them. We evaluate the time of day your ads are running and the clicks and leads you receive during those hours. We don’t want you spending money on clicks with no leads.
• Mobile platform advertising. You can advertise to a target client in your market who has an iPhone. Are you specifically addressing iPhone and Droid users who are in your potential target market?
• Do you have big enough portion of your market? We evaluate your impression share on your top keywords to see if you are getting a large enough share to eliminate your competition.

We have a 27 Point Pay Per Click Evaluation we perform on your account and report back to you FREE with the findings. In order to get this evaluation click 27 Point PPC Evaluation Now.

In each evaluation we perform:

• A manually review of your account to look for strengths and weaknesses in your account.
• You will receive the detailed results of the 27 point review & have at least 3 action items that you can do to immediately increase your ROI
• Because this is a free evaluation we limit the review to one per business even if you have more than one campaign