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You might not believe in ads battling it out however they do. The ad battle is between what Facebook wants to charge you and what you want to pay.

Facebook wants as much money as they can get for each click of a Facebook ad. They need to make money and increase that stock price.

On our side of the fence we want to pay as little as we can for each click we receive.

In today’s podcast we discuss how to choose between CPC and CPM (cost per 1,000 impressions) when you are doing Facebook ads. Just over 12 months ago we were always in favor of CPC however in this call you will discover how you can get the best of FB with what we share.

In the podcast you will discover:

• How to decide which method of bidding CPC (Cost per Click) or CPM is best for your business and your situation.
• Why one method of bidding may not allow you to spend a single $$$ on Facebook even when you are begging for FB trafic
• How to do some simple math to figure out which method is going to cost you less now and in the future.

After you listen to the podcast share your thoughts with us here.

To your success,